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111 Before Starting a Business: Business Hypothesis to Check Before Signs of Success
Question the assumption that entrepreneurs who see 111 are more successful. Make the idea of starting concrete through customer needs, alternatives, setup costs, and small checks.
Selmit · Updated

It cannot be said that the likelihood of success increases just because of the experience of seeing 111 while preparing for a business. Even anecdotes of successful people do not prove the connection between numbers and business results. This article leaves 111 as a symbol of personal departure, and looks at what to actually look for in an idea.
Differentiating Compliments from Customer Needs
There's a difference between people telling you it's a good idea and people who need it showing they're willing to pay for it. You can first ask whose inconvenience you are trying to solve and how that person is solving it now. If you explain your product's benefits at length before hearing the answer, you may miss the other person's original problem.
See alternatives that already exist
The U.S. Small Business Administration's Guide to Business Planning covers the process of researching demand, competition, and other options for customers. In this article, we will refer to the perspective of identifying customers and alternatives. Rather than concluding that the market is empty based solely on the impression that there are no competitors, you can even consider the customer's choice of not purchasing.
Divide start-up costs and work required to maintain
The cost of initial production and the time and cost required to continue offering may be different. Write down the scope of your responsibility, including the inquiry response, revision, and delivery process. If you haven't yet confirmed when expected sales will occur, not treating them like confirmed money exposes gaps in your plan.
Even small confirmations require exit criteria
Deciding who you'll show what to and what reactions you'll see can turn vague expectations into reviewable questions. If results differ from expectations, you can change the audience or how you provide the offering, or put it on hold. 111 may be a personal indication encouraging you to start, but it is not an order to continue regardless of the outcome of the review.